The Olympics on Facebook
Sports have the ability to build community and bring people together — and few events do that better than the Olympic Games.
In collaboration with the International Olympic Committee, we’re able to deliver official product experiences for the Games including custom Wordmark Delight designs and an Olympic Facebook Hub, which will house team and athlete overviews, explainers of new Tokyo 2020 sports, Olympic history, news, highlights and relevant content.
Custom Wordmark Delight Designs
People saw special animations take over the Facebook logo each day of the Tokyo Olympics.
See some of the designs in the video below.
Olympics on Facebook
When people tap the Wordmark Delight, they are led to an immersive experience that aggregates Olympics news and entertainment on Facebook. We created a dynamic header animation that makes the surface feel exciting while avoiding any IP-related challenges.
And the crowd went wild.
Some reactions of our Wordmark Delight launch in the first 24 hours.
Creative Team Nicole Birch, Ali Burnett, Decue Wu, Kristin Jordan, Courtney Charny, Jason Jones, Cara Brann, Animade